Fashion startup Atorie has secured $9.5 million in seed funding. The investment round included a16z speedrun, Night Capital, and Jeremy Liew from Lightspeed Ventures. The company aims to provide luxury-quality goods, such as handbags and clothing, produced in the same factories and from the same materials as high-end brands, but at more affordable prices.
The startup uses AI to analyze fashion trends, test product colors, and estimate consumer demand. AI agents are also employed to predict material shortages, allowing factories to stock up in advance. For customers, the website features an AI agent that can assemble outfits based on user inspiration and learns shopping habits to provide personalized suggestions.
Co-founder Redouane Ramdani, who previously founded and sold Snipfeed in 2024, launched Atorie with Luis Angulo. The company currently collaborates with over 40 factories worldwide. The startup's business model focuses on connecting luxury manufacturers directly to consumers, bypassing traditional brand markups.
The company reported approximately $5 million in sales last year and expects to an annualized run rate exceeding $55 million this year. The new capital will be used to fund logistics, develop additional AI tools, and support production. Atorie also plans to launch an in-house line and collaborate with creators and influencers to help them start their own clothing lines.
