Daehong Communications, the marketing arm of Lotte Group, is expanding its collaboration with the Aptos blockchain. The partnership, which began in March 2024, now aims to implement on-chain ticketing for cultural events, concerts, and exhibitions.
The initiative leverages the existing Giftiel mobile platform, which integrated with the Aptos mainnet in July 2025. Since that time, the platform has issued over 5 million digital vouchers to more than 1.3 million active users.
The new ticketing system is designed to ensure verified ownership and real-time traceability while providing anti-counterfeit protection. Users can interact with the system without needing to manage crypto wallets or pay gas fees.
This project is part of the broader Money Movement ecosystem developed by Aptos and Daehong. The collaboration previously included NFT projects and loyalty programs for brands such as BellyGom and Baekho Eleven.
Future plans for the partnership involve further integration of blockchain technology across Lotte Group, including the expansion of payment systems and additional loyalty program features.
