Apple is testing a new Global Privacy Control (GPC) feature in the first developer beta of iOS 27.3. This setting, found under the Safari advanced settings menu, allows users to signal to websites that they do not want their data sold or shared.
The GPC standard is intended to replace the older Do Not Track functionality. By setting this preference globally, users may be able to avoid repeated cookie consent pop-ups, as the browser automatically communicates their privacy choices to websites.
However, the effectiveness of this feature remains limited by website support and local regulatory requirements. While some sites have already integrated GPC, many others do not yet support the signal. Apple also notes that enabling GPC might cause some websites to malfunction.
