Apple is expected to reach a 25% market share in the foldable smartphone segment by the end of the current year, following the launch of the iPhone Ultra. According to Counterpoint Research, global shipments of foldable devices will exceed 100 million units by the end of the year.
The foldable smartphone market is currently 2% of the total smartphone market. However, this segment is expected to grow by 24% this year and by another 37% in the following year.
Several manufacturers including Samsung, Huawei, Motorola, Honor, Google, Vivo, Oppo, and Xiaomi will release new products. Despite this competition, Apple is projected to capture 40% of the market within a full year of sales, surpassing Samsung, which currently holds a 38% share, and Huawei, which holds 22%.