Apple is preparing to launch its first foldable iPhone, a project reportedly driven by CEO Tim Cook for over a decade. While Cook is often viewed as less involved in design than his predecessors, he personally pushed for the development of this device after observing the popularity of foldable phones from Samsung and Huawei during a trip to Asia in 2020.
The development process involved significant engineering challenges, including complex hinge mechanisms, flexible displays, and software optimization. Cook directed the team to shift focus from foldable tablets to smartphones, ensuring the project received the necessary resources. He is considered one of the earliest and most steadfast supporters of the foldable iPhone initiative.
The project is now reaching its final stages under the influence of current CEO John Ternus. This transition marks a handover where Cook initiated and championed the long-term strategy, while Ternus oversees the final execution and market release. The device is expected to feature a book-style folding design that balances portability with a larger display area.
If the company proceeds with the current schedule, the foldable iPhone Ultra could be unveiled on September 9. This launch would hold dual significance: it would be the first major product under John Ternus's leadership and potentially the final product project initiated during Tim Cook's tenure as CEO, representing a significant strategic bet for the company.
