Apple is currently developing a screenless fitness tracker, modeled after the Whoop wearable. The device features a slim fabric strap equipped with sensors and a computing module. Unlike the Apple Watch, this gadget focuses exclusively on health monitoring and physical activity tracking.

The project is in the early research phase, having been underway for several months. It has received support from senior leadership, including CEO Tim Cook and Eddy Cue, who oversees Apple's health ecosystem. Engineers from the Vision Pro team are also contributing to the development.

The initiative is driven by the rising popularity of devices like Whoop and Oura rings. Apple has already integrated some health-focused features, such as advanced heart rate monitoring and recovery metrics, into recent Apple Watch models and the Health app.

The product is not guaranteed to reach the market, as the company is still evaluating its viability. If Apple proceeds with the launch, the device is not expected to debut before 2028. Meanwhile, the company continues to explore other form factors, including smart glasses and cameras for headphones.