Amazon has launched a new line of Alexa Tablets, moving away from the Fire branding and Fire OS. Unlike previous models, these devices run a full version of Android with native support for the Google Play Store and Google applications. This shift follows the closure of Amazon's own app store last year, marking a significant change in the company's mobile software strategy.
The lineup includes three models featuring unibody aluminum designs. The Alexa Tablet 8 starts at $230, while the Alexa Tablet 11 is priced from $330. Both devices utilize the MediaTek 8189 processor and feature 16:10 display ratios. These tablets represent a hardware upgrade over the previous generation of Fire devices, focusing on improved performance for media consumption.
The flagship Alexa Tablet 12 Pro starts at $500 and is powered by a MediaTek Dimensity 8400 processor with 8GB of RAM and 128GB of storage. It features a 3:2 display ratio, a 120 Hz refresh rate, and a resolution of 2800 x 1840 pixels. Additional options include a matte display for $50, a keyboard for $150, and a stylus for $90, catering to productivity-focused users.
While the tablets integrate Google services, Amazon's Alexa Plus remains the core AI assistant. Users can trigger the bot via voice commands to receive information or product recommendations based on screen context. The devices are currently available for preorder and are scheduled to begin shipping on October 14, positioning them against competitors like Apple's iPad lineup.
