Digital agency Ainet has launched Ainet Radar, a service designed to analyze brand visibility within AI-generated responses. The tool enables companies to track their presence in generative engine optimization (GEO) and compare performance against market competitors to identify growth opportunities in AI search results.
The service automates the monitoring of brand mentions across various AI systems, including ChatGPT, Gemini, and Perplexity. It analyzes the frequency and sentiment of mentions, as well as the sources the AI relies on to form its answers. The system aggregates these findings into analytical reports covering average positions and visibility scores across different query groups.
Ainet Radar introduces specific metrics such as the average brand position in AI responses and a leader index that measures the gap between a brand and the niche leader. The tool also allows for precise data collection settings to avoid distortions and provide analytics across specific niches, products, or categories.
The service evaluates potential growth points in percentages, highlighting the gap between a brand's current visibility and that of its competitors. Because AI responses vary by platform, the tool monitors multiple neural networks simultaneously to provide a comprehensive view of the brand's presence in generative search.
The development of Ainet Radar was driven by the agency's internal needs. The company noted that existing market offerings provided inconsistent data for identical queries, leading to the agency to create its own controlled product with a transparent mechanism of operation.
The tool is designed for both initial audits and regular monitoring to assess the impact of PR campaigns and publications. According to CEO Ruslan Minyazhetdinov, the service adds a new layer of competitive analysis to traditional marketing metrics like traffic and search positions.
